Drake's “If You’re Reading This It’s Too Late” Sets Two New Streaming Records
(AllHipHop News) Drake's new mixtape If You’re Reading This It’s Too Late is the new king of Spotify. The OVO representative's latest project broke the streaming service's debut-week record.
According to Buzzfeed, If You're Reading This was streamed 23.6 million times in just four days. Drizzy actually broke his own record set by his last album Nothing Was The Same. That LP totaled 15.6 million streams opening week.
Drake now holds the record for the single day streams on Spotify as well. On Saturday, February 14, If You're Reading This was streamed 6.8 million times.
These impressive numbers will play into the final first week sales totals for the mixtape. Last year Billboard began including streaming totals in the sales calculations for its album chart. Every 1,500 streams on services like Spotify, Beats Music, Rdio, Rhapsody, and Google Play equal one album sale.
Hits Daily Double reports If You’re Reading This It’s Too Late should see an initial sales week around 500,000 units. Nothing Was The Same broke out with 658,000 copies sold in 2013.