By: Shirley Ju @shirju
(AllHipHop News) Drake is killing it across all boards.
In addition to selling out arenas on The Aubrey & The Three Amigos Tour, the Scorpion rapper is cashing out in another realm: fashion.
According to reports, Drizzy’s OVO brand is slated to hit $50 million in sales in 2018 alone.
The merch/clothing line features everything from T-shirts to hoodies to sweatpants, with prices ranging from #12 to $168.
In addition, OVO recently teamed up with Nike’s Jordan brand, Canada Goose, on expensive limited-edition items, including a $5,000 black leather coat with 24-karat gold hardware.
Canada Goose’s chief executive Dani Reiss states, “Every collaboration we’ve done with OVO has been a strong success, and it often sell out in hours, if not minutes, across all of our channels.”
He also adds, “Not all celebrity clothing lines work out.”