(AllHipHop News) Bay Area ambassador E-40 is not just a 25-year veteran of Hip Hop. The Gift of Gab album creator is also an entrepreneur. Tidal caught up with the man born Earl Stevens for Side Hustle.
E-40 began selling a range of wines as well as a brand of tequila. He spoke to Side Hustle host Adelle Platon about his portfolio of alcohol investments.
"I treat this adult beverage business like I treated my rap career. I came in independent. I had to do everything myself," explained Stevens. "I started off selling wine online, and then the demand became so big it came to the point where I needed a distributor."