With the growth of streaming, artists are still learning to present their work in various ways.
Run The Jewels have decided to release Run The Jewels 3 as a free download, but fans can also purchase the project or stream it.
El-P addressed the group’s rollout process with his Twitter followers.
In response to an iTunes commenter suggesting others should not waste their money buying RTJ3, El-P tweeted, “I know we give it away for free but there really is no reason to feel compelled to command that people not support us if they want to.”
The emcee/producer later added, “That said you’ll never hear me complain that you didn’t buy our sh-t its yours to have. if you want to support then. thats the RTJ way.”
Fellow Run The Jewels member Killer Mike also spoke about the duo’s practice of releasing free music.
“Why pretend like this is the f-cking Puffy era and you’re gonna sell a million and shine on n-ggas? Get the f-ck out of here,” said Mike in May. “The truth of it all is if kids really love your stuff, they’re going to find a way to support it.”