(AllHipHop News) As the music industry continues to adjust to the decade-long decline in music sales, artists search for new ways to fund their projects. Whether it is superstars like Jay Z and Eminem linking with corporations or underground artists like Nipsey Hussle and Curren$y developing innovative methods to promote their music, the business of the rap game is in a state of transition.
Ignoring the offers of major label, Detroit emcee Elzhi has decided to go straight to the people for help in producing his next album. The former member of Slum Village started a kickstarter campaign with GLOW365 to enlist donations to help cover the costs of finalizing production, album promotion, and a future tour.
Contributors will have the chance to receive rewards such as exclusive artwork, access to listening parties, and a copy of one of the last 27 vinyls of his classic mixtape Elmatic.
"I’ve already passed on a few record deals, and I've partnered with the GLOW365 alliance because we truly believe that the integrity of the music comes first," writes El on his kickstarter page. "I have always been a believer in being a leader and trendsetter. The music I make comes strictly from me and how I feel, and I will never sacrifice who I am to conform to a trend. This new record is no different."
The campaign has already collected $4,300 of its $25,000 goal in one day. Elzhi will be collecting donations until December 6th.
"This is it…this one is all about us. This is our chance to show the world what my music and the people who love it are all about: pure, authentic, creative music…real Hip Hop," adds El.
Watch a video about Elzhi's kickstarter campaign below.