Eve, Fat Joe Sign On To Endorse Boost Mobile

Boost Mobile continues

to push for the Hip-Hop audience with the addition of Eve and Fat Joe as celebrity


The two Hip-Hop stars are

shooting advertisements for Boost Mobile this month that build off of the company’s

previous “Anthem” campaign that featured Ludacris, The Game and

Kanye West.

"It's an evolution,"

Lisa Spiritus, Senior Manager/Entertainment marketing for Boost told industry

trade BrandWeek.com. "That is a very important demo for us and represents

a lot of potential growth.”

Eve’s commercial will

feature her as a cabaret dancer, while Fat Joe’s spot features him at

a mock Grandmaster Flash concert in the 1980’s.

One more celebrity figure

that isn’t a rapper will be announced by Boost shortly.

Production on the

commercials starts this month (June 2005), and will hit print and television

in August.