(AllHipHop News) Tidal has been a productive platform for established entertainers such as Jay Z, Beyoncé, J. Cole, Nicki Minaj and Lil Wayne to broadcast live concert events and release exclusive content. However, the streaming site is also offering amazing opportunities for emerging artists to get greater exposure.
One method Tidal is using to help foster direct relationships between up-and-coming performers and their growing fan base is Tidal Rising. Latin American Hip Hop Artist C-Kan has become one of the most recent acts to take advantage of the program. The Guadalajara, Jalisco, Mexico native recorded a 3-part series which is now streaming on Tidal.
“The Tidal team recently joined me in Guadalajara for a shoot focusing on what I’ve experienced, what I see every day, my music,” says C-Kan. “It’s a really powerful experience to show the world, my world. I want my fans to see what I’m all about.”
C-Kan, born Jose Luis Maldonado Ramos, started gaining traction on YouTube. He has since amassed over 1 million subscribers and 500 million views on Vevo. The video for “Vuelve” is currently sitting at 67 million views.
The 26-year-old rhymer’s most recent Spanish album Clasificación C, Vol. 2 was released in March. Tidal Rising is now further expanding C-Kan’s reach to English-speaking audiences.
“My Mastered Trax crew puts their heart and soul into all that we do, and Tidal has been able to shine a light on our work,” C-Kan adds. “The Tidal Rising program is a great opportunity for artists. I want everyone to know how incredible all the artists and producers I work with are – my clique does amazing work.”
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Watch C-Kan’s “Where I'm From" Episode 1 Tidal Rising teaser below. Watch the full 3-part series on Tidal.com.