(AllHipHop News) Reebok's recent dissolution of their endorsement deal with Maybach Music Group head honcho Rick Ross over his controversial "U.O.E.N.O." lyrics has everyone talking. In a statement exclusively obtained by AllHipHop, "Freeway" Rick Ross speaks on the recent turn of events for his constant legal rival.
While "Freeway" Rick Ross admits that the recent events are unfortunate, he believes this incident is a reminder of artistic responsibility:
It is a sad situation, but we all have to be responsible about what we say in art and in life. Maybe this will be a turning point that brings a better awareness by artist of repercussions from consumers. The youth are listening and following us all as role models.
[ALSO READ: Rocko On Rick Ross And Reebok: “It Wasn’t Fair”]
Always outspoken, "Freeway" Rick Ross also advises future endorsers in Hip Hop to properly assess who they are investing in so they are not blindsided by these type of preventable mishaps:
Endorsers also have to hold this high standard in evaluating who they use to sell products in our communities. They can't just wait until a firestorm and react, they should evaluate their partners throughout the time of their deals.
On March 21st, "Freeway" Rick Ross lost a legal battle over illegal republication with rapper Rick Ross' parent label, Warner Bros Music. The ex drug kingpin has been unsuccessful on two previous attempts at suing Rick Ross over trademark infringement dating back to a August 2010 legal defeat.
"Freeway" Rick Ross is currently working on his as-of-yet untitled biopic with Nick Cannon assuming the role of famous ex-con. "Freeway" Rick Ross is also looking to release the documentary Crack In The System this fall with Emmy award-winning documentarian Marc Levin assuming directing and production duties.