(AllHipHop News) EA Sports tapped MICK to curate the soundtrack for the company's NBA Live 15 video game. MICK and EA Sports spent the last year working closely together to select the songs for this year's version.
"I've been friends with the EA team for a while now. We started off with parties, then mixtapes. It then progressed into music curating," explains MICK. "Hip Hop culture and sports are cut from the same cloth. Every rapper wants to ball and every athlete wants to rap. This synergy has transcended from the actual art and sport into marketing, fashion and other lifestyle attributes, namely, gaming."
The NBA Live 15 tracklist includes some of the buzzing Hip Hop artists on the cusp of major stardom. Fans will get to hear tracks by Bishop Nehru, Fashawn, Flatbush Zombies, G-Eazy, K Camp, and more "under the radar" performers. Veteran rappers Jeezy and Smif N Wessun made the final cut as well.
"It's been something I have cared about my entire career. Lots of my early mixtapes - and now even in my live sets - I've been excited to expose new artists, producers and sounds," says MICK about choosing underground performers for the project. "Every song was different. Some I just find. Some find me. Some people I trust have invited me to check out. Sometimes, I'm just looking for a type of beat. A type of voice. They all happen different, but it's all very organic."
Besides organizing the tunes that will compliment the upcoming basketball game, MICK has also been investing in start-up tech companies. The entertainer/businessman is heavily involved in the lifestyle website localeur.com.
"We focus on cool things to do in various cities around the globe," adds MICK.
Follow MICK on Instagram @iamMICK.
NBA LIVE 15 is scheduled for release on October 28.Stream the MICK curated NBA Live 15 soundtrack below and check out the full tracklist at easports.com.