Rapper Fat Joe
recently finalized a deal with Omega Luxury Wheels, making him the first rapper
in history to launch what he described as "high end luxury rims.
Named after his
recently released album, "The Loyalty" rims for cars and trucks come
in 20", 22", 24" and 26". Joe went one step further, making
the rims the first ever to have Swavorski crystals embedded in the spokes.
"I mean you
see the ice on my Terror Squad piece," Joe told AllHipHop.com. "Wait
until you see the new FJ rims, it's incredible."
will be premiered in his upcoming video “All I Need," which will be
shot on December 17 and 18 in New York. The rims will also be featured in his
upcoming appearance on the BET series “How We Living” slated to air
The rim will be
available to the public at the end of Feb. 2003. For more information please
contact Atlantic Wholesalers at 718-277-7373.
In related news,
Joe has a role in the upcoming crime thriller, "Empire," which also
features Treach, John Leguizamo and Denise Richards.