Feds Warned Sean ‘Diddy’ Combs and Others Over Social Media Promotion
by Mike Winslow
(AllHipHop News) Sean ‘Diddy’ Combs and Jennifer Lopez are among a host of stars who have been warned by U.S. authorities about their promotion of products on social media.
Sean Combs AKA P Diddy London
Last month , it emerged that officials at America’s Federal Trade Commission (FTC) had written 90 letters warning stars and executives about advertising products on social media.
FTC guidelines prohibit stars from promoting products if they do not disclose that they have a financial interest in doing so.
U.S. authorities have now released the names of 45 musicians, actors, models and social media celebrities who received the letters after a Freedom of Information request by editors at Women’s Wear Daily.
Diddy was warned over his promotion of Aquahydrate, a water brand he co-owns, and Jennifer was pulled up for a post praising Beluga vodka.
The letter to Diddy assured the rapper that he should have “clearly and conspicuously disclosed” his financial interest in Aquahydrate when posting about it on Instagram.
The letters also included a copy of the FTC’s guidelines on social media promotion.
Other stars who received letters include Victoria Beckham, Vanessa Hudgens, Amber Rose, Naomi Campbell, Sofia Vergara, Heidi Klum, Lindsay Lohan, Zendaya, Akon, Lucy Hale, Luke Bryan, and Kristin Cavallari.
Many of the questionable posts have since been deleted.
The FTC launched the probe into social media promotion after being alerted to the issue by staff at U.S. consumer rights group Public Citizen.
A letter sent to the FTC by the organisation last year cited posts by Kim Kardashian, One Direction and Rihanna as potentially being in breach of the guidelines.