Poe Boy/Atlantic Records artist Flo Rida has struck a deal with Apples iTunes to help promote his upcoming album R.O.O.T.S (Route of Overcoming The Struggle).
In addition to his latest #1 single Right Round, more tracks and new videos from the upcoming album are being made available for sale exclusively through iTunes.
Fans who purchased the singles will be able to buy the rest of the release at a reduced price based on the music and videos they have already downloaded as part of iTunes' Complete My Album program.
So far, the strategy is paying off for the Carol City, Florida, bred rapper, who has usurped Eminem, Dr. Dre and 50 Cent, breaking the trios record of most digital download in one week.
Flo Ridas latest single Right Round took the title of most downloads sold in the first week since being released on February 10.
The previous record was set last week by Eminems Crack A Bottle featuring Dr. Dre and 50 Cent, which moved over 418,000 and debuted at #1.
Flo Ridas single has sold over 636,000 download since its February 10 release date, shattering the record set by Eminem, Dre and 50 by almost 200,000 copies.
Flo Ridas Right Round will also snag the #1 spot on this weeks Billboard Hot 100.
A video for the track is set to debut on February 24 across all of MTV Networks music channels.
Flo Rida also currently holds the record for the most downloaded song in history as his hit single Low has sold over 4.5 million copies.
His new album R.O.O.T.S (Route of Overcoming The Struggle) is set to arrive in stores and online March 31st.