Ford Injects Hip-Hop Styling Into New Vehicles
Auto maker Ford is attempting to crack the "urban" market, attempting to make their vehicles more edgy.After developing partnerships with Sean "P. Diddy" Combs and Funk Master Flex to produce customized limited edition Lincoln Navigators, the company's Vice President of Designs said future Ford vehicles would have more "urban styling.""Urban is directly related to hip-hop and hip-hop is the driver here," J Mays, Vice President of Designs told Autoweek. "I'm talking about P. Diddy, Lil Kim, Eminem, droopy jeans, bling, bling. It's cool no matter which side of Eight Mile you happen to call home."The company debuted various new designs at the 2003 Detroit Auto Show. New models such as the 2006 Ford Futura and the 2005 Mustang were unveiled, as well as the Bronco SUV, which will be marketed to compete with the Jeep Wrangler."It's overt, and it's in your face, and it's a little scary, and it's a little dangerous," Mays continued. "It can be at times even a little vulgar. But I think that's sort of the world we live in right now."