Funk Flex Lands Deal With Castrol Motor Oil

BP Lubricants USA

motor oil has entered into a two-year agreement with Funkmaster Flex and the popular

DJ will now help promote Castrol Syntec motor oil through his various auto-related

entertainment businesses.

Under terms of the agreement, Flex will market the Castrol Syntec


Castrol snagged TV, radio, print, Internet and photographic

rights for a variety of advertising and promotional initiatives and the brand

will have significant presence on Flex's Web sites.

"Funkmaster Flex is committed to spreading enthusiasm and

passion for automotive power, performance and style by introducing aspects of

car culture to new audiences of young people across the country," said

Mike DeBiasi, Castrol SYNTEC brand manager. "Flex's automotive expertise,

passion, and excitement for finely tuned and customized vehicles is inspiring

and we're thrilled to forge this partnership with him, putting our premium,

highest performing motor oil brand -- Castrol SYNTEC -- alongside his highly

acclaimed shows, events and fans."

Castrol’s logo will now be featured on "Ride With

Funkmaster Flex" and the "Funkmaster Flex Super Series," shows

that air on the Spike TV network.

Castrol will also produce :30 second spots during each new “Ride

With Funkmaster Flex” episode of the season.

Furthermore, a

custom Castrol car will be designed and featured on the show and featured his

“Celebrity Car Show Tour,” which hits more than 10 cities throughout

the United States and attracts thousands.