Future & Drake's "What A Time To Be Alive" First Week Sales Predictions Drop
(AllHipHop News) Early estimates of Drake and Future's What A Time To Be Alive had the joint mixtape pushing over 500,000 copies first week. According to HitsDailyDouble, that number has dropped significantly.
The music industry website is now predicting WATTBA will move between 340,000 - 360,000 units. That range should still be enough to land Future and Drake at number one on the album chart. It would also give the collaborative effort one of the best first week sales for a Hip Hop album in 2015.
However, 350,000 units sold could be viewed as a disappointment for Drake considering the Toronto native's last retail mixtape, If You’re Reading This It’s Too Late, sold 495,000 copies in its first week. Future's most recent album, DS2, opened with 126,000 units sold.
The lower predicted sales could be the result of mixed reviews that are coming in for What A Time To Be Alive. The initial expectations were based on early sales as die-hard fans purchased the tape off iTunes as soon as it was released, but more casual listeners may have chosen not to purchase the project.