G Unit rapper The Game will launch his original Capture the Flag 59FIFTY cap design today (Feb. 24) for New Era Cap Company, Inc., the headwear designers announced.
New Era touts Game's simplistic design as an opposition to the Compton rapper's rough, complex personality. The red and black-colored cap features a red wool visor, red satin lining, and a black wool base and black faux suede under-visor.
The front embroidery of the cap calls attention to a raised "B" and the words, "The Black Wall Street; Live for Everything, Die for Nothing." The rear embroidery bears Game's Black Wall Street logo, and a hidden internal pocket reads "The Game" in black.
"I remember back in the early 90s when wearing fitteds started getting popular, so all these years later to design my own with New Era is crazy," said The Game in a statement.
"My New Era fitted represents a movement, one that was killed out in the 1920s â The Black Wall Street â but I am at the forefront of it in 2005, a movement not only in hip-hop and not only in my community, but all over â its my turn."
New Era will sell The Game 59FIFTY fitteds at www.neweracap.com starting today (Feb. 24), with a portion of the proceeds going to The United Negro College Fund.
The Game design is also exclusively available at Genesis and Classic Kicks in New York, Huf in San Francisco, Undefeated in Los Angeles, Urban Corner in Lynwood, CA, Dipt/Urban Hook Ups and Live Stock in Vancouver, and in Tokyo, Japan.
New Era will launch its next Capture the Flag limited edition 59FIFTY cap on April 28, designed by Sacramento Kings basketball star Chris Webber.
Previous Capture the Flag celebrity designers include Fabolous, Fat Joe, and MTV VJ La La.
New Era's Capture the Flag series is designed by guest celebrities and launches on the last Thursday of designated months throughout the year. A portion of the proceeds for each design benefits a charity of the celebrity designer's choice.