Hell Rell Launching New Action Game

Dip Set rapper Hell Rell is venturing into the electronic gaming world with a new action game that thrusts the Harlem rapper into a variety of battle scenarios across New York.

The as-yet-untitled game is being developed by Sun Sparks Studios, a video game development studio that specializes in games for the music industry and companies that want to use games to market a brand or product.

"[Hell Rell] has a natural animated personality, and his true life story translates well into a video game," said the game's executive producer Hirokazu Tachiki in a statement.

"With the current decline in albums sales in the music industry, we've created a gateway to combine the video game and music industries," said lead programmer Brad Wright. "We can create a game for an artist and place it on their album. Now an artist/label can promote an album and a game at the same time, giving them a potential increase in album sales, as well as a new stream of revenue generated from sales of their game via Internet downloads."

In addition to his latest business endeavor, Rell has established the independent film company Hells Vision.

The untitled video game will be available for release in 2007.