Hip-Hop Infused Poker Television Show Coming To Television


Entertainment, Premo Pictures and IMG Media announced the premiere of “Hip-Hop

Hold’ Em,” a new weekley television series showcasing Hip-Hop artists

competing in tournament-style poker challenges.“Over

60 million Americans play poker at least once a month, and a growing amount of

young adults are driving this new trend,” said Tone Boots, executive producer,

and co-founder of Premo Pictures.Tone

Boots also served as producer and creative consultant to MTV's popular Direct

Effect series from 2004-2005.“We

believe that fusing poker with the elements of celebrity lifestyles and music

will bring our viewers a fresh spin on the poker phenomenon,” Tone Boots

continued. The

new one-hour show, which is slated to debut nationally October 6th, will feature

five celebrities from the world of music, sports, television, movies and fashion

competing for their favorite charities in a game of “No Limit Texas Hold’


original series will blend the element of professional poker with the style and

music of Hip-Hop culture. The show will also give viewers a behind-the-scenes

tour of one of the celebrity players’ homes, as well as a musical performance

from one of Hip-Hop’s rising artists.Premo

Pictures, a division of Czar Entertainment, develops and produces films and new

media projects and previously produced the documentary Infamous Times: Volume

I – The Original 50 Cent.Check

local listings for air times.