Hip-Hop mogul Steve Rifkind will step into the world of high school athletics, with his recent purchase of Vision Sports.
Vision Sports is a Texas-based company which will open an office in Delray Beach, Florida, where Rifkind will run the companies operations.
Rifkind founded pioneering label Loud Records and currently runs SRC, a marketing company/record label which boasts artists like Akon, David Banner, Wu-Tang Clan and others.
According to Rifkind, he will utilize SRC's deep relationships with advertising and sponsors to help secure revenues for Vision Sports' multiple endeavors.
"I bought this company for the kids so they have chance to see the world," Rifkind said, noting that he coached his son when he played for a team in the program, the Delray Beach Blazers.
Rifkind, 46, was also clear that he intends on fully utilizing the vast world of Hip-Hop culture in his latest business venture.
Vision Sports also produces camps attended by a variety of top named college and professional basketball players.
Financial terms of the deal were not disclosed.