How To Get It: Lessons From Producer Sonny Digital, The Young Hit Man
The airwaves are filled with young artists commanding attention with their new and vibrant sounds. There are also budding stars behind the scenes. Atlanta's Sonny Digital got his start as a producer while he was still a teenager.
Now, he is THE go-to guy for a hot, Hip-Hop record.
Sonny Digital shares some of his story, triumphs, and goals with AllHipHop.com:
AllHipHop.com: How did you get your start in music?
Sonny Digital: It came about when my older cousin moved to Atlanta from Michigan. He was making beats; at the time I wanted to rap, so I started hanging out with him. I then realized making beats was my thing, too. This was around the time 12 or 13.
AllHipHop.com: What inspires or motivates you?
Sonny Digital: All the young producers out right now motivate me. I feed off their energy. It keeps me on my toes, makes me step my game up constantly.
AllHipHop.com: What has been the biggest challenge so far?
Sonny Digital: My focus is always on being better than before. That's all the challenge I focus on.
AllHipHop.com: What else would you be doing if you weren't working in music?
Sonny Digital: Nothing else has stood out as much as music. I would be doing something with myself, but I'm not sure what it would be.
AllHipHop.com: Name some artists you have worked with.
Sonny Digital: I've worked with 2 Chainz, DJ Khaled, Juicy J, Wale, and Future, to name a few.
AllHipHop.com: And, what was your first record?
Sonny Digital: I was almost 20 when I produced "Racks”."It was crazy seeing the record climb the charts. Around that time, "Motivation" by Kelly Rowland was out as well. It was a big moment to see the first record I did among other huge records. It sold 50,000, so I got a Gold plaque. "Same Damn Time" was my next big one.
AllHipHop.com: What would you tell any aspiring producer or young person with a dream?
Sonny Digital: Work for what you want. Always remember that overtime work will bring overtime pay. No shortcuts are allowed; if you take some it will put you right back where you started. Your grind will get you noticed - trust me. Take pride in your work and make yourself exclusive.
AllHipHop.com: What do you feel music is missing?
Sonny Digital: I don't feel music is missing anything. What you hear now is all about evolution, and artists and producers adjusting to change.
AllHipHop.com: What else are you working on or want to share?
Sonny Digital: Well, I produced 2 Chainz's next record with Kanye West, called “Birthday”. I have my own mixtape that will drop soon called Forbes Atlanta, I'm also in the process of working on a mixtape with Drumma Boy, too. I'm all about venturing out, so I'm excited to work with LRG on their back to school campaign. Waka Flocka is a part of that also.
For anybody on Twitter, follow me at @SonnyDigital. Trust me there's a lot more to come from me.
Tawni Fears is a freelance writer and contributor to AllHipHop.com. Follow her on Twitter (@brwnsugaT).