(AllHipHop News) Hpnotiq Liqueur has announced its undergoing a makeover with the new 360-degree campaign #SINCE2001. This fall, the brand is enlisting rapper Cam’ron, DJ/entrepreneur Va$htie Kola, artist Naturel, and rapper/artist Yung Jake for Hpnotiq's “Class of 2001."
“With a new visual identity and the roster of brand ambassadors we’ve curated, there’s no doubt that Hpnotiq is poised to introduce new consumers to the original flavor and signature color that didn’t just define culture, but created its very own,” says Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “At the same time, those who remember Hpnotiq from the early 2000s will appreciate the tongue-in-cheek sentiment of the campaign."
Naturel redesigned the Hpnotiq brand’s visual identity by incorporating his signature pop-art-influenced style. The Art Deco-inspired graphic cues launched on Hpnotiq's social channels.
Watch a #Since2001 behind-the-scenes video featuring Naturel below.