Musicians not only use Instagram to break news about their careers but to also share aspects of their lives. The accounts belonging to musicians drive more users to Instagram, so now the Facebook-owned company has taken notice and is now launching @music, a page dedicated to artists and their activities.
“[@music] means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed Monthly Hashtag Project," Instagram founder and CEO Kevin Systrom wrote on the IG blog today (Apr. 29).
The page will soon host 11 series and six posts a week from Tuesday to Sunday that will spotlight artists from across the world from different genres. Questlove's the first to be featured.
"One of our goals with this is to say, 'How can we help facilitate artist discovery?'" said Jonathan Hull, head of strategic partnerships/music for Facebook and Instagram. "We know these artists are creating companions to their live show, as an extension of their creativity, so how do we make sure more people are seeing that?"
Stay tuned for more features.