Power 105.1 radio personality Angie Martinez scored a rare interview with Cole this week. The conversation included the North Carolinian addressing the negativity directed at him.
"That 'F-ck J. Cole' chant you've seen, that was prominent for at least a year before ['1985'] came out," said Cole. "There was a whole energy happening which was new to me."
He continued, "I was genuinely confused. Why are they saying this? Who is saying this? Are they for real?"
Additionally, Cole discussed speaking with Adam22 to get answers about the "F-ck J. Cole" mantra. Adam Grandmaison is the host of No Jumper, a podcast that highlights new acts like Smokepurpp and Lil Pump.
Cole discovered the entire situation was just about publicity. He told Martinez, "It's trolling. We're in the generation of trolling. These kids have figured out that attention is all that matters. The skill? Who gives a f-ck about the skill? F-ck quality. It's all about attention."
Purpp has acknowledged he and Pump are just out for securing clout. In a Q&A with Montreality, the 20-year-old Miami native stated, "Nowadays everything is kind of a troll. So people do know it's trolling, but if you don't, we don't care. Pump doesn't care."
During his discussion with Power 105.1, J. Cole also spoke about Kanye West, Cardi B, social media, and addiction. One of the major themes of KOD is the detrimental effects of drug use.