announced the establishment of a HipHopSodaShop franchise that will open 30 HipHopSodaShops
in the Las Vegas metro area over the next three years.
The deal is in partnership with RLW, a Las Vegas-based group
headed by Hall of Fame athlete and entrepreneur Jackie Robinson, not to be confused
with deceased Hall of Famer Jackie Robinson, who broke baseball's color barrier.
Robinson, a former Seattle Supersonic, has also signed on to
head H3's entire West Coast operations.
"I see the HipHopSodaShops as one of the greatest fast-food
franchise opportunities of our time," said Robinson in a statement. "I
love the entire concept and especially the fact that H3 and [company co-founder and top Hip Hop DC DJ Jamar McNeil] are committed to using the enormous wealth
being generated by Hip Hop to create better jobs and educational opportunities
for the entire black community."
The HipHopSodaShops will include an assortment of 50-Cent specials,
signature H3Raps, Biggie and Smallie wraps, and H3WhiteTea.
Computer terminals and cyber gaming are also expected to be
installed in all outlets.
"The SodaShops have price points suitable for everyone's
budget," said McNeil.
Company President and co-founder Brian "H3" Peters
stated, "HipHopSodaShops are community-conscious fast food establishments
offering the healthiest menu combos on earth as well as the best in Hip-Hop
music, memorabilia and merchandise."
In addition to
owning his own record label and several successful restaurant chains, Jackie
Robinson was featured in Black Enterprise Magazine's "Top 100 Business