Jacob The Jeweler, long time provider of customized
jewels to the Hip-Hop community, is taking his company online, offering his collection
on the Internet.
www.jacobthejeweler.com launched yesterday with
a variety of earrings, rings, bracelet, accessories, customized diamond encrusted
dog-tags, as well as Kanye West's line of Jesus pendants.
Jacob has designed jeweler for such celebrities
as Naomi Campbell, Wyclef, 50 Cent, Sharon & Ozzy Osbourne, Jennifer Lopez
and Sean "P. Diddy" Combs.
"The only Jewelry I wear in the whole wide
world is from my man Jacob the Jeweler," Diddy stated. "I've been
dealing with him all my life; me, Biggie, Jay, the whole crew. This is the man
(Jacob Arabo) who started it all, everybody is just followers."
After founding his company in 1981 and experiencing
moderate success, Jacob's fortunes turned in the mid 1990's when Faith Evans
stumbled upon his New York store seeking jewelry for an album cover.
She returned with her husband, the late Notorious
B.I.G., who became a loyal customer and recommended the jeweler's creations
to numerous friends in the entertainment business.