(AllHipHop News) Actor and rapper Jaden Smith is following in Pharrell Williams' footsteps by becoming the latest celebrity G-Star Raw ambassador.
The 19-year-old has partnered with the clothing company for a line of sustainable denim this autumn.
In a statement, Will Smith's son shared his excitement over the new collection and the impact he plans to make on the fashion world.
"What G-Star has been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game," Smith said. "G-Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion."
The eco-friendly brand's Chief Marketing Officer Thecla Schaeffer echoed Smith's statement, noting his unique level of creativity has impacted the worlds of music and design.
"Jaden is a creator, an artist and an inspiration for the next generation who want to have a positive impact on the world around them," Schaeffer said in a press released. "He continuously pushes boundaries in multiple fields, in music, design, and in sustainability.
"He inspires us to keep challenging the conventions of sustainable innovation in the denim industry and we are honored to have him as a part of the G-Star Family."
Pharrell took to Instagram to celebrate the news and praised the young star for his dedication to protecting the environment.
"Proud to announce @c.syresmith as the newest member of the @gstarraw family," he captioned an image of himself with Smith. "His commitment to the environment is such an inspiration."