(AllHipHop News) This week, New Era Cap launched its “We Reign As One” campaign for Major League Baseball. The brand's promotional video features its 2019 MLB Ambassador roster as well as the league's official on-field cap.
TDE emcee Jay Rock appears in the 70-second clip. The Grammy winner is joined by fellow new ambassadors Justin Turner (Dodgers), Didi Gregorius (Yankees), Christian Yelich (Brewers), Francisco Lindor (Indians), and Ronaldo Acuna Jr. (Braves).
Houston Astros second baseman Jose Altuve and Chicago Cubs second baseman Javier Baez returned as New Era MLB Ambassadors. “We Reign As One” highlights the New Era Authentic Collection 59FIFTY Fitted hat.
“The new ‘We Reign As One’ campaign is a celebration of the start of the 2019 MLB Season,” states Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to spotlight how baseball and the New Era Authentic Collection 59FIFTY Fitted have the power to connect us all, whether you’re a kid from Queens or a professional baseball player.”
Additionally, each ambassador is set to help tell the story behind the iconic caps throughout 2019. Special occasions, such as Mother’s Day and Father’s Day, will include the stars highlighting the 59FIFTY Fitted.
Major League Baseball's traditional 2019 Opening Day takes place on Thursday, March 28th. The Oakland Athletics hosted the Seattle Mariners at the Tokyo Dome in Tokyo, Japan on March 20-21 to kick off the season.