Today (April 3), Jay-Zs Rocawears mobile Roc Pop Shop store will return to New York City for a special four day engagement.
Developed by David Ashen of D-ASH design, the Roc Pop Shop is a 50-foot long trailer that expands to 1000 square feet when opened.
Doubling as a mobile lounge, Jay-Z envisioned the vehicle to represent his lifestyle experiences, and serve to keep the premium Rocawear line visible at Jay-Z concerts and events.
The retail store on wheels specializes in offering exclusive, limited edition products and Rocawear styles at recession proof pricing.
From April 3-6, the Roc Pop Shop will be located at Gansevoort Square, located next to Manhattans Gansevoort Hotel on 18 9th Ave.
On Monday April 6, the tour finishes in Jays native Brooklyn at Flatbush and 6th Avenue, located across from Atlantic Yard.
At press time, Jay-Z is continuing work on his much anticipated 11th studio album Blueprint 3, now tentatively set for release in September.