Jay-Z, GM Team For 'Jay-Z Blue' Custom Color

Rap superstar Jay-Z

is branching into the automotive world, as the Roc-A-Fella/Def Jam CEO/President

has forged an alliance with automobile manufacturing giant, General Motors (GM).


announcement came during media previews for the North American International Auto

Show yesterday (Jan. 6), when Jay-Z emerged from a GMC Yukon Denali SUV on stage

and announced a new color for the SUV called "Jay-Z Blue."Fans

of the rapper recognize the name of the new color from his remix collaboration

with Young Jeezy titled "Go Crazy" where the rapper quips "Attract

money my worst color is light green/my favorite hue is Jay-Z blue...'"Jay-Z

forged an alliance with GM two years ago and started working with the company's

global color studio to create the new reflective hue for the Denali.GM

hopes the alliance with Jay-Z will boost the company's sluggish sales and increase

competition with Toyota. The

Japanese auto manufacturer is expected to top GM as the world's No. 1 car maker

this year.The

North American International Auto Show Saturday opens to the public from Jan. 13

- Jan. 21, 2007