(AllHipHop News) Jay-Z making plans to launch a new jewelry business, according to court documents.
The 48-year-old hip-hop mogul is trademarking the word Hovino,
which he plans to use to sell a variety of luxury goods
In addition to the Hovino brand, Jay is snagging the rights to The brand name “Aka Shawn Carter,” which could be a new brand of clothing as well as a retail store.
Jay's re-entry into the retail fashion business would make sense, since he sold his remaining stake in Rocawear to the Iconix Brand Group for $204 million dollars, in 2007.