Jay-Z Moves To Trademark Jaybo Character From Story Of O.J. Video

Jay-Z is planning a new line of merchandise centered around "Jaybo."

(AllHipHop News) Jay-Z has filed documents to trademark animated character Jaybo from his video for the song "The Story Of O.J."

The hip-hop star, real name Shawn Carter, worked with director Mark Romanek via Anonymous Content, and multimedia agency The Mill, to create the award-winning animated music video.

Jaybo draws on the character of "Sambo" from the 1899 children's book "The Story of Little Black Sambo," which was an object of accusations of racism in the mid-20th century, as well as other equally problematic minstrel animations, where many racist African-American stereotypes that continue to pervade modern culture originated from.

Jay's critically acclaimed clip samples Nina Simone singing, "My skin is black," and also features the 48-year-old rapping as images of cotton fields, burning crosses, slave ships and lynchings appear onscreen.

According to reports, S. Carter Enterprises is now planning to create products including T-shirts, sweaters, hats, blankets, pillows, dinnerware, mugs, cocktail shakers and thermal containers, featuring the controversial character.

Previously, Jay explained that the track was about the nature of success and seeing the bigger picture.

"'The Story of O.J.' is really a song about we as a culture, having a plan, how we're gonna push this forward," the rapper explained in an interview last year. "We all make money, and then we all lose money, as artists especially. But how, when you have some type of success, to transform that into something bigger."

Comments (1)
No. 1-1
ZUBU
ZUBU

Damn Jay you want to profit off of some Sambo shit? Jay you being a coon old sell-out ass nigga... SMH...



Yohance Kyles (@HUEYmixwitRILEY)
EditorYohance Kyles (@HUEYmixwitRILE…
New Comment
Yohance Kyles (@HUEYmixwitRILEY)
EditorYohance Kyles (@HUEYmixwitRILE…
New Comment
Yohance Kyles (@HUEYmixwitRILEY)
EditorYohance Kyles (@HUEYmixwitRILE…
New Comment
2
Yohance Kyles (@HUEYmixwitRILEY)
EditorYohance Kyles (@HUEYmixwitRILE…
New Comment
Yohance Kyles (@HUEYmixwitRILEY)
EditorYohance Kyles (@HUEYmixwitRILE…
New Comment
Yohance Kyles (@HUEYmixwitRILEY)
EditorYohance Kyles (@HUEYmixwitRILE…
New Comment