Jay-Z Teams With ESPN For Boxing Series, Unofficially Endorses New Champagne

Shawn "Jay-Z"

Carter is teaming with ESPN Original Entertainment to create a scripted boxing

series titled Hit Men.Hit

Men will focus on the lives of a multi-cultured group of struggling athletes

who work out at The Hit Men Boxing Club, a gym that is run by former boxer Frank

Cerrones. According

to ESPN, the series is executive produced by Jay-Z and Def Jam. The

pilot episode was written by John Eisendrath (Beverly Hills, 90210, Playmakers)

and will be shot in Louisiana starting in the first week of December.In

related news, Jay-Z's boycott of Louis Roderer Cristal continues, as the rapper

has unofficially endorsed Armand De Brignac, a new brand of bubbly featured in

his latest video, "Show Me What You Got."In

June, Jay-Z announced a boycott of Louis Roderer Cristal, because of negative

comments made by managing director Frederic Rouzaud in a special summer edition

of The Economist magazine. Jay-Z

also pulled Cristal from his popular 40/40 sports bars. In

addition to name checking Armand De Brignac on "Show Me What You Got,"

the champagne is prominently showcased in the accompanying video, taken from Jay-Z's

forthcoming album Kingdom Come, which is due in stores Nov. 21.The

video for "Show Me What You Got" premiered last week and features Jay-Z

and Dale Earnhardt Jr. racing a Ferrari against Danica Patrick, before arriving

at an exclusive party on a private island with a silver briefcase.During

a card game in the video, Jay-Z opens the brief case, revealing a bottle Armand

de Brignac, known for its solid gold-plated bottle and Ace of Spades shaped label.The

champagne is made at a family estate in the small village of Chigny-les-Roses

in the French countryside. According

Armand de Brignac President/CEO Brett Berish, the champagne house has not entered

into any agreement with Jay-Z to endorse the brand, but the free exposure is more

than welcomed. "Jay-Z

has always demonstrated the highest standards and finest taste, and we're honored

to see Armand make an appearance in 'Show Me What You Got,'" Berish said.

"Armand's unmatched taste and package are a perfect fit for the video."