Jim Jones is currently riding high with "We Fly," but the Dipset executive is planning to enlist others to do the real aerodynamics for him.
Jones revealed to AllHipHop.com that he has started Dipskate, a Diplomat Records sponsored skate team.
The team is a union between the Harlem-based label and Courtney and Chris Brown of lifestyle-brand B. Unique.
B. Unique, coined the term "freestyle rolling," which refers to the combination of aggressive skating, urban fashion and music.
The company approached Jones while filming a documentary titled Know Difference and the budding Dipset mogul said he was impressed at the lifestyle.
"When I got the opportunity to see their tape and they told me how the skaters and skateboarders feel when it comes to the Diplomats I was honored. They feel like we're the realest thing out there and they love everything that we're doing, so it was a beautiful opportunity," Jones told AllHipHop.com in a statement.
Joseph Miles, Dipskate's team manager, revealed that there are similarities with the fast rise of Hip-Hop and the rapid ascension of skating.
"Where I come from, growing up, extreme sports were always looked at as a form of escape," Miles said. "I remember a quote from the intro to the first skateboarding video I ever watched, 'they try so hard...they want to learn so much and ultimately they're going to achieve their goals twice as fast as anyone else.'"
Ramelle Knight and Calvin Sayles are the two chief skaters in Dipskate.
B. Unique already sponsors over 10 professional in-line skaters in New York, Philly, Atlanta and parts of California.
Jones said an official launch event is scheduled for the spring of 2007.
Jim Jones' "We Fly High" has garnered the Warner Music executive/Diplomats CEO the biggest hit of his recording career.
His album, Hustler's POME hits stores on Nov. 7.