Jimmy Henchman And Bryce Wilson Form Czar Entertainment

Veteran hitmaker Jimmy Henchman has partnered

with hit record producer Bryce Wilson (of R&B duo Groove Theory) to create

a new record label, Czar Entertainment.

"We will produce the music and shoot the

videos and Sony will distribute and promote our product," says Czar CEO/Co-Founder

Jimmy Henchmen, who is credited with orchestrating some 20 million records sold

over the last ten years.

Co-Creator of the "How Can I Be Down?"

urban music conference and a consultant to Steve Rifkin, Motown Records and

Blackground Records, Henchman was also a key figure in the success of acts such

as The Notorious B.I.G., The Fugees and Salt-N-Pepa, as well as producers like

Deric "D-Dot" Angeletti, Ron "Amen Ra" Laurence and D-Moet.

The newest addition to Czar is Reign Man, winner

of MTV's inaugural MC Battle, taking home $25,000 in cash, a deal from Def Jam

Records and a role as an action character in the sequel to the EA Sports videogame

Def Jam Vendetta.

Hailing from South West Philadelphia, Reign Man

beat out more than 1,000 aspirant raps stars in a contest judged by platinum

Hip-Hop artists Method Man and Ludacris as well as Island/Def Jam President

Kevin Liles and over 20,000 MTV viewers who crowned the 23-year-old MC as champion.

Also on deck with Czar is 18-year-old rapper

Spot, born and bred in Brooklyn's Coney Island.

Czar anticipates several high profile recordings

by the end of 2003, the first of which will be R&B/Hip Hop artist Sharissa.

Sharissa is currently in the studio putting the

finishing touches on her sophomore album. Her first Czar single will be "In

Love With A Thug," which features Grammy® Award winning singer/songwriter

R. Kelly.

""We're making music that will change

the course of the industry; Czar Entertainment has big plans for the future,"

Henchman continued.