Joey BadA$$ Links With Mountain Dew To Shoot New Video “Victory”
(AllHipHop News) “Victory,” which is a love letter to basketball, is part of a collaboration between the NBA and Mountain Dew during NBA All-Star weekend 2017.
The video, as well as other events hosted by Mountain Dew and the NBA will take place in a space designed and run by Brooklyn-based creative house, The Madbury Club.
In addition to Joey BadA$$, Kanye West’s manager Don C. will release a capsule collection with the NBA through his luxury sportswear brand, JustDon.
“Growing up in Chicago idolizing the greats from the game, the NBA has always been a source of style and inspiration for me – for my first pair of sneakers to seeing the players walked down the tunnel on game days,” Don C. told AllHipHop.com in a statement. “With this collection, I am excited to creatively expand on the ever present inspiration of the players, style icons and fans through my designs.”