Juelz Santana Announces New Clothing Line

Diplomat affiliate

Juelz Santana is branching out beyond music and stepping into the world of fashion

with his new clothing company, the Z-Line, due out this fall.

The rapper will

then launch Mazia, a clothing company licensed by Z-Line Clothing, Inc. The

line signals the MC's desire to become "a driving force in the urban market."

"Mazia will

be a vengeance against all other brands that have taken the style from my generation

and attempted to duplicate what we do naturally," said Santana (born LaRon

James). "Other labels have tried and just haven't gotten it right because

they were missing that key ingredient: me."

Lawrence Arthur,

of Z-Line Clothing, added that Mazia's mission is to "hit the fashion industry

over the head with a look that is overzealous, powerful, and magnetic."

But Mazia isn't

Santana's first nonmusical venture. The Harlem rapper has also partnered with

H3Enterprises, Inc. (HTRE), a publicly traded company dedicated to the hip-hop

culture and lifestyle.

As part of a multifaceted

agreement, Santana will become a financial partner in the company in addition

to hosting H3's first Cyber Sports One-on-One challenge during NBA All-Star

Weekend in Houston.

"It's great

to add another home-grown Harlem hero to H3," stated HTRE President/Founder

Brian "H3" Peters. "Juelz is the future of Hip-Hop and a bonafide


These new aspirations

are just the latest business dealings for Santana, who became a financial partner

in a new HipHopSodaShop with HTRE last week. A new shop, licensed by HTRE, will

open on 125th Street in Harlem, with Santana serving as co-owner.

Santana, whose

sophomore album What the Game's been Missing! has been certified gold,

is also expanding his recording studio, Santana Studios, and continuing to assist

his mother, Deborah James, with running the family's Harlem-based clothing store,

Santana's Town.


and I are extremely proud of Juelz and his desire to become more than just an

artist," said Santana's manager Joseph "Big Joe" Sherman of New

Era Entertainment. "To make a mark that can not be erased is something

that Juelz aspires to do and his new ventures are a reflection of his goals

being reached."