Juelz Santana Lands High Profile Nike Cameo, Confirms Lil Wayne Collab & New Album

Rapper Juelz Santana

was recently tapped to be featured in Nike's new marketing campaign, "The

Second Coming: Our Game, Our Time,” which features NBA basketball stars LeBron

James, Kobe Bryant, Steve Nash, Amare Stoudemire, Rasheed Wallace, Jermaine O’Neal,

Tony Parker, Paul Pierce, Shawn Marion and Chris Paul.The

new :60 second montage was produced by Nike, Wieden & Kennedy and acclaimed

music video director Dave Meyer. Dipset

member Juelz Santana and super producer Just Blaze provided the soundtrack for

the commercial, which debuted last week in major markets across the country. "The commercial is so powerful without no

music behind it, I kinda had an idea once they told me what they wanted, they

said 'Juelz we just want you to do you but we want you to make that power'"

Santana revealed to AllHipHop.com. "And that's what Dipset and Juelz Santana

is known for, just making powerful music. It wasn't hard. I sent them the first

version. It was Nike - there were a couple of things I couldn't say and I had to

take out, but other than that, they loved it, they loved the energy and they loved

the feel behind the song.On Jan. 29, Nike celebrated the new ad campaign at Niketown New York, where

Juelz and Kobe Bryant were on hand to speak to local high school students and

basketball fans about the importance of hard work to achieve greatness in sports.


Bryant unveiled his newest signature basketball shoe from Nike – the Zoom

Kobe II, Santana revealed details about his upcoming album with Cash Money Records'

star artist, Lil' Wayne. The

collaboration, titled I Can't Feel My Face, is finished, according to Santana.


who is from the Bronx, said that a recently leaked mixtape was just a taste of

what he had in store with Lil Wayne, who hails from New Orleans. "That's done, everybody who thinks that not happening, we did a mixtape,

and the mixtape leaked," Santana told AllHipHop.com. "We did the tour

together and we got over 40 records, so that's definitely going down."Santana

said the two would select the best of the songs they recorded to produce I

Can't Feel My Face, which is due in stores this year. "It's

something that's never been done before, a dude from the north and a dude from

the south, especially with the south being so hot, and me being one of the hottest

dudes in the north," Santana boasted. "We just gonna let the music talk.

Me and Weezy just put out a single 'Black Republicans.' We Black Democrats running

those Black Republicans out of office."Santana

is putting the finishing touches on the follow up to his hit album What the

Game's Been Missing, which is certified platinum. The

album, Santana's third, is titled Born To Lose, Built to Win (The Reagan Era).


explained that the album's title is reference to the time Ronald Reagan served

as President of the United States (1981–1989), which is also the time period

crack cocaine hit the streets of inner cities in the country like a plague."The

Reagan era was the biggest crack era ever, and I feel like I am human crack in

the flesh. When I say that I don't want people to confuse it. My music is so potent,

you get addicted to it."Santana

said that he would be finished Born To Lose, Built to Win (The Reagan Era)

and would turn it in to Def Jam, Santana's recording home.