Kanye Signs With William Morris Agency, Launches West Brands LLC

Kanye West has been announced as the newest addition to the William Morris Agency, the firm that also represents Sean "Diddy Combs."

William Morris will oversee and negotiate all aspects of the Chicago rapper's recordings, production, publishing, touring, and endorsements.

"We've always believed that Kanye West is one of the most talented, driven, important artists to emerge in a long time," said West's manager Gee Roberson, of Hip-Hop Since 1978. "William Morris clearly shares that vision, and we're inspired by their creativity and energy. We look forward to working together to maximize Kanye's limitless potential as an artist, a personality, and a brand."

West will also pursue different business ventures through his newly formed company West Brands LLC, which will be overseen by his mother, Dr. Donda West.

A former college professor, Mrs. West has helped guide her son through a career that has earned him six Grammy's based off his critically-acclaimed albums The College Dropout (Roc-A-Fella/Def Jam) and Late Registration.