(AllHipHop News) The partnership between Kanye West and adidas is getting an upgrade.
The company has announced the rap superstar’s Yeezy collection is expanding to include new designs and more.
“These past two years adidas and YEEZY have given a glimpse into our future,” Kanye West told AllHipHop.com in a statement released today (June 29).
“This partnership illustrates that anyone with a dream can dream without limitations,” Kanye West added.
The Germany-based sportswear maker released a statement about the new “adidas + KANYE WEST” collaboration:
Together with Kanye West, a dedicated adidas team will lead the development and creation of all YEEZY products. Led from adidas’ Portland headquarters the team will manage and oversee the collaboration to assure its continued success globally. The expansion plan includes retail stores that will serve as distinct hubs for adidas and West developed YEEZY product. Further, adidas + KANYE WEST will extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street.
Kanye and adidas joined forces in 2013. The alliance has produced the Yeezy Boost sneakers as well as the Yeezy Season clothing line.
We’ve only just begun. Introducing the next chapter: adidas + @KanyeWest. pic.twitter.com/kSHPqD6xzj
— adidas (@adidas) June 29, 2016
@josequintaniIIa adidas + KANYE WEST will offer footwear, apparel and accessories for all genders across street and sport. Stay tuned…
— adidas (@adidas) June 29, 2016
@supergyne21 This collab is a unique, YEEZY branded entity. It will continue to offer street + lifestyle products, but also extend to sport.
— adidas (@adidas) June 29, 2016
