Kanye West Files Over 20 Applications For Trademarks To Build New Company

AllHipHop Staff

Kanye West is filing dozens of applications to protect his Yeezus brand.

(AllHipHop News) Kanye West is hiring 160 new employees to help turn his Yeezy brand into a billion-dollar business by the end of 2018.

The hitmaker took to Twitter to confirm reports he had parted ways with his remaining manager Scooter Braun, the man masterminding the careers of Justin Bieber and Ariana Grande, and two entertainment lawyers, after they refused to ditch their other clients and work full-time for the rap superstar.

Revealing he will not be replacing Braun or his other longtime representative, Izvor 'Izzy' Zivkovic, who he split from in March, Kanye wrote, "I no longer have a manager. I can't be managed."

"I'm nobody's 'client'," he added, explaining he was working on streamlining his circle of advisors, so he can bring everything in-house.

The hip-hop superstar went on to outline his vision for his business empire.

"We have 160 positions to fill by the end of the year," he tweeted. "Yeezy will hit a billion dollars this year. It is the 2nd fastest growing company in history. It is a unicorn (firm with a billion-dollar valuation) on its way to becoming a decacorn (firm with a $10 billion valuation)."

He also boasted about becoming the "single highest paid person in footwear," allegedly raking in more cash than basketball great Michael Jordan and his Jordan brand, before unveiling plans to expand his Yeezy firm beyond clothing and sneakers and make his pricey products more affordable.

"there's been a lot of fake news so I just wanted to give you the facts," he stated. "Yeezy will become the biggest apparel company in human history by working with the most genius level talents and creating product at an affordable price. I hired the head of supply chain from the Gap. We will reach the prices I've promised".

"I am this generations Ford Hughes Jobs Disney," he declared, likening himself to business magnates Henry Ford, Howard Hughes, Steve Jobs, and Walt Disney - comparisons he previously made at the 2016 MTV Video Music Awards.

Shortly after Kanye's early morning Twitter rampage, it was reported the rapper had already filed 24 trademark applications to use the Yeezus name, the title of his 2013 album, for a variety of products and services, including toys, video games, cosmetics, jewelry, music and record production, and retail stores, among other endeavors.

All the paperwork was filed with U.S. officials on April 20.

Comments (3)
No. 1-3

'elite mental patient' maybe - NOT lyrical genius! Sounds MORE like CHUMP every day!


let that man work !! there was a time they didnt think he could rap ... today hes one of the elites !!


This DELUSIONAL Mental Case is as BAD as CHUMP! Butt buddies fo sure! #F*ckYe