Kanye West Partners With Absolut For "Be Kanye" Campaign

Superstar Kanye West teamed with Absolut Vodka to release a comical video yesterday (July 2) entitled “Be Kanye.”

The lighthearted, 1 minute commercial is an advertisement shot in retro 80’s format complete with loud colors and cheesy sound effects.

In the commercial, Kanye hawks a fictional product named “Be Kanye.”

The dissolvable tablet enables the user to receive the “famous superstar power” of West. The spot ends with a toll free number to order and pricing at the familiar figure of $19.95.

The commercial is the latest project between West and Absolut Vodka since a sponsorship deal was announced in February 2008.

The influential brand recently organized after parties for West on his Glow in the Dark tour.

To watch, copy and paste this link into your browser: http://www.youtube.com/watch?v=2TrkrSdyIHY