Kendrick Lamar Sets New Single Day Spotify Streaming Record
(AllHipHop News) There may have been a mishap with the release of To Pimp A Butterfly, but curious listeners still flooded Spotify to check out Kendrick Lamar's new album. According to The Verge, the LP was streamed 9.6 million times on one day, setting a new global record.
Drake had recently set the one day Spotify mark with his new digital only project If You’re Reading This It’s Too Late. In February, the Young Money artist's fourth official album was streamed 6.8 million times on a single day.