Keyshia Cole Tapped To Serve In Akademiks Ladies 2006 Advertising Campaign

R&B songstress

Keyshia Cole has been tapped to serve as the face of the new Akademiks Ladies

2006 Fall/Holiday advertising campaign.

Cole, who recently

wrapped up her national headlining tour, will promote and tout the new women's

line in a series of print ads in the upcoming months.

The yearlong campaign

will be featured in a variety of publications including Vibe , Teen

Vogue, Essence and Latina.

"I'm really

excited about being apart of the new Akademiks campaign," Keyshia Cole

told "Akademiks has been very supportive of my career and

I respect their vision and cutting edge creativity. They are definitely taking

it to the next level."

The new campaign

featuring Cole marks the first time that Akademiks has enlisted a celebrity

to help promote their products in an ad campaign.

"Keyshia Cole

projects a lifestyle that is in tune with our creative direction," said

Byron Kirkland, Akademiks' director of marketing. "She represents the strong

young women of today; intelligent, confident, fashionable, sexy and vibrant.

Akademiks Ladies is creating a movement focusing on female empowerment...we

feel Keyshia Cole is that spark."

Cole scored platinum

success with the release of her 2005 debut album The Way It Is.

The Oakland, California-bred

singer can currently be heard on the theme song to Mission Impossible III

with Kanye West and Twista.

The new Akademiks

Ladies Fall 2006 collection is scheduled to hit stores in August.

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