By: Shirley Ju (@shirju)
(AllHipHop News) Kid Cudi has leveled up with another tier to add to his fruitful rap career.
On Mother’s Day 2019, adidas announced their new partnership with the “Day ‘N’ Nite” rapper.
While no product has been revealed, fans can expect an exciting collection of footwear and apparel on the way.
The news was first subtly teased in the form of cryptic wheat pastings across major cities such as Miami, Los Angeles, and New York.
The graphic consists of half a female head with a burning moon inside came attached with a URL at the bottom of the poster.
adidas.com/kidcudi welcomes you with a sign-up page to the collaboration
In a press release from Republic Records, they state, “Beyond product, the partnership will provide a platform to share the positive impact that creativity can have in mental wellness through music, art and design.”