Coach has snagged Kid Cudi to rep for their Spring 2015 campaign. The Ohio native, along with actress Chloe Grace Moretz, will be modeling spiffy bags for the second installment of Coach's Dreamers campaign.
In photos snapped by Mikael Jannson, Cudi is styling with a sleek leather men's backpack and a laptop case adorned with a signature Coach pattern.
"Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection,” said creative director Stuart Vevers.
The Coach ads featuring Cudder will appear in February.March 2015 issues of select magazines.