(AllHipHop News) SuperDuperKyle just dropped his debut studio album Light of Mine on May 18. A week later, Sprite and McDonald’s launched the "That’s the MIX" program featuring an original song by the California-raised music artist.
The collaboration highlights McDonald's new exclusive beverage MIX by Sprite Tropic Berry. Additionally, the corporations and Kyle connected with streetwear designer Joe Freshgoods on a custom capsule collection.
Twenty McDonald’s locations in Los Angeles, Atlanta, New York City, and Chicago debuted the new drink and presented items from Freshgoods’ line. Kyle also held a surprise performance at an L.A. location.
Previously, the "iSpy" rhymer partnered with Footaction and UGG. Three exclusive Neumel colorways and a limited-release Campfire Pull-On Boot were part of that Kyle-fronted campaign.