Last night (October 27), Crown Royal and Lebron James and Nike hosted the 11/11 Experience.
LeBron and company took over the parking deck on Lincoln Road and turned it into a playground for launch of Lebron's new LeBron 11 sneaker.
The basketball legend presented a history of his shoes and how they have evolved with his career.
LeBron took questions from kids and he even singed a few autographs.
During the evening, Nike debuted a new commercial that was shot a few weeks ago on South Beach.
Celebrities like Kenny Smith, Terrence J, Teyana Taylor and super producer Pharell Williams were on hand to celebrate with LeBron.
Check out some pictures below: