Lil Scrappy Launches 'G's Up TV'

Reprise Records

launched G's Up TV today (Nov. 21), a new online show starring Atlanta-based

rapper Lil Scrappy.The

documentary-style Internet television show features Lil Scrappy recounting his

life and how he broke into the music industry. The rapper will also appear in

a variety of humorous skits, which include a cognac tasting contest with Lil Jon,

a food run with friends and a skit where he enters into record label's master

tape vault.Guests

on the show include Lil Jon, Three 6 Mafia, Jaime Kennedy and Stu Stone, Young

Buck, Young Dro and others. "'G's

Up TV' is the other side of me -- not just doing the rap thing," Lil

Scrappy said in a statement. "It'll help people understand what I'm about,

beyond my music career -- the real Scrappy."A

trailer of the show that was posted on popular video sharing site Youtube garnered

over 1.5 million views in just six weeks."The

current climate requires us to be innovative and resourceful when it comes to

delivering content to consumers and fans," said Reprise's Sr. Director of

Creative & Visual Content Denise Williams. "We built and housed our set

at Warner Bros./Reprise Records' office, in order to transform and create an environment

for any artist from any genre."G's

Up TV debuted today and new episodes will be released each week until December

5, when Lil Scrappy releases his full length album Bred 2 Die, Born 2 Live,

which is executive produced by 50 Cent and Lil Jon. For

more information visit