Lil Yachty Talks His “King Of The Teens” Title & Business Relationship With QC’s Coach K
(AllHipHop News) Atlanta rapper Lil Yachty has been a central figure in the rising new generation of rap stars.
Yachty’s progress in the game was covered in Fader‘s Summer Music issue.
In the article, the 19-year-old “One Night” performer addressed being treated as the leader of the kid demographic by potential financial partners.
“Some of that sh-t is so lame. I push this ‘king of the teens’ sh-t, but they be thinking teens like 13. On some super corny, under-underage sh-t. It happens all the time,” said Yachty.
Despite some executives seemingly not understanding Yachty’s brand, he has managed to connect with Nautica, Sprite, and Target.
A conversation on Everyday Struggle in May included the Teenage Emotions creator declaring he was great at doing business, but Yachty also admitted being unaware if his record contract is structured as a 360 deal.
That revelation shocked many people because it gave the impression Lil Boat had no idea if his record company was making money off his non-music related work.
In his Fader cover story, the Quality Control signee talked about his relationship with QC label head/artist manager Kevin “Coach K” Lee.
“It makes things pretty one-sided sometimes. Like, technically the manager works for the artist. What the artist says goes,” stated Yachty*.* “But I know Coach always has the best intentions, so sometimes he just tells me what to do. And I don’t really have any say. I mean, I have a say so, but for the most part I don’t really care to say anything.”