Lizzo Explains The Value Of Music Creation In Dolby Atmos Music's Portrait Film

Yohance Kyles (@HUEYmixwitRILEY)

Award-winning music video director Karena Evans is attached to the presentation.

(AllHipHop News) It took Lizzo nearly a decade to become an 8-time Grammy nominee, and the "Truth Hurts" hitmaker is fully embracing that journey to stardom. On Monday, she tweeted about overcoming various setbacks before becoming a chart-topping musician.

This week also saw Lizzo break down her creative process as part of the Dolby Atmos Music campaign which premiered during the American Music Awards. The series highlights artists' real stories. More performers will be announced in the coming weeks.

“Creation brings me joy. You need to have that joy or that pain, whatever drives the artist. That’s the only way people are gonna feel you,” said Lizzo. “With Dolby Atmos, you can hear everything. Things you’ve never heard before. And it’s more than hearing - it’s feeling it. It’s an experience. This is the future of music.”

Dolby Atmos Music's two-minute portrait film about Lizzo was produced by Karena Evans. The Toronto-based creator previously directed the music videos for Drake's "God's Plan" and SZA's "Garden (Say It Like Dat)." 

“The genesis of this campaign is inspired by Dolby’s mission itself – a pure transmission of artist intention,” said Evans. “We decided to approach this campaign unconventionally through interior monologues to explore the purity of thought and creativity. At its core, this is what Dolby Atmos is.”

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